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Press Releases 2009

New Shell Diesel Extra formulation is good news for Transport, Mining and Construction Operators

New Shell Diesel Extra formulation is good news for Transport, Mining and Construction Operators

Shell Diesel Extra is now available at all Shell service stations and Shell mining and construction customers in South Africa.

Designed to help protect commercial road transport vehicles and off-highway heavy duty diesel engines from the inevitable effects of high mileage operations, new Shell Diesel Extra has been specially formulated to help prevent the build up of deposits in the injector nozzles and also to help in preventing rust in the fuel pump, lines and injectors.

Raymond Abraham, Fuels Technical Specialist at Shell, comments: "Our new fuel economy formulation is designed specifically to help maintain the engine over the longer term.  Refueling with New Shell Diesel Extra can help drivers and operators not only avoid the increased cost of high fuel consumption, but can also help prevent increased emissions and smoke, a key concern for many operators currently."

As heavy-duty diesel engines get older, carbon deposits in the engine can cause increased fuel consumption, higher emissions and a decline in performance. The newly formulated Shell Diesel Extra has been specifically designed to help engines burn more efficiently, helping to deliver more fuel economy over a longer lifespan of the vehicle.

With several more countries planning to launch New Shell Diesel Extra over the coming months, Gerald Masese, Shell's B2B Marketing Manager, states: "Shell is delighted to offer new Shell Diesel Extra in South Africa to the transport, construction, mining sectors and other high mileage operators – a sign of our ongoing commitment to helping our customers access quality fuels at competitive prices."

In addition to developing Diesel Extra with fuel economy formula, Shell has created Shell Fuel Save tips to help get extra kilometres from using Shell fuel. Using the tips and taking advantage of Shell's fuel economy formula, drivers can aim to save 10 percent or more fuel while driving.


Shell's Top 10 FuelSave Tips

  1. Fuel matters - Fuel economy is maximised in the engine through a combination of good driving habits and using the right fuel. Shell fuel economy formula is designed to help reduce friction and improve cleanliness in the engine, thereby improving fuel efficiency.
  2. Drive smoothly, drive safely – Aggressive driving can use as much as a third more fuel than safe driving. Also, avoid accelerating or braking too hard and try to keep your steering as smooth as possible.
  3. Avoid over-revving – Change gears carefully when you're accelerating. Never ‘redline' the rev counter because you unnecessarily waste fuel.
  4. Keep your tyres at the right pressure – Correctly inflated tyres are safer, last longer and drive more efficiently. A tyre that is under inflated reduces fuel efficiency. An under or over inflated tyre is also more susceptible to failing and blow-out.
  5. Avoid high speeds – The faster you go, the more wind resistance you'll encounter and the more fuel your vehicle will consume just to maintain speed. Driving 10 kmph over the speed limit can affect fuel economy, you'll be shocked!
  6. Tune and service your engine regularly – A well tuned engine can help improve fuel economy, so change your oil frequently and follow your car manufacturer's recommendation on servicing;
  7. Remove the roof rack – If you're not using your roof rack, then remove it, they affect the aerodynamic efficiency of vehicles and create drag, reducing fuel economy – It all adds up to less mileage.
  8. Avoid carrying excess weight – You may be surprised, but every extra pound or kilogram matters and affects your fuel efficiency, so keep your boot or back seat clear of unnecessary items that you use once in a while and just add weight to your vehicle (e.g. golf clubs).
  9. Use air conditioning sparingly – Air conditioning puts added strain on the engine and uses fuel to operate, limit use to particularly hot days. When possible use the fan instead or simply set the temperature to a comfortable, not cold setting.
  10. Avoid excess idling – It's obvious, idling gets you nowhere. However, it still burns fuel. Turn the engine off when you're in a queue or waiting for someone for more than two minutes.